About Joeban Machiel







Welcome. I'm Joeban Machiel Bergs Berning (1976) and since 2000 I'm sharing my experience about life and living on this website. And with today's stand of more than 1 million visitors and tens of thousands subscribers,  it has become bigger than I ever could dreamed of.

My first intention here is to leave you with an experience, rather than to merely impart new information. Don’t just take it as value, test it out and see if it works for you. In any case, even the truth, when believed, is made up. You must experience the truth, not believe it. Read my articles as trying a new coat. See if it fits and when it don't, throw it away. And if you straight away understand what I am writing about, then you win the booby prize ;-)

The Source. I remember when I was a young kid I lived my life without any problems. Problems just did not exist. Then suddenly I had them. And a lot. The older I got, the more serious the problems appeared. It took me some years of training to recreate living my life without problems. If I could back then, why not now? I discovered that there are no problems in life. I mean that quite literally. But "there are no problems in life" doesn't mean that there are no problems for human beings. This distinction made me curious of how we as human beings create life itself.

Being the cause of the source...!

By the way, could it be that the only difference between problems that disappear and problems that persist is we keep on chattering about the ones that persist?

Later in my life I realized that I could break through the routine of life, could break through the time-is-money sense. I realized: I AM FREE! What does it mean to be free? Free to choose, free to be myself, free to create a life worth living it!

Bio. After the Academy of Photography I started working as a photographer and creative director at a renowned advertising media agency. Later, many different coaching training courses and workshops led to being a coach at an advanced training agency, where I was at the heart of the development of new courses. I Also had the opportunity to deliver them to large groups of people. Since 2007 I'm running my own office as a breakthrough coach. So far I had the extraordinary privilege to work and interact with thousands of people. My company name is BuitengewoonZIJN, which means being extraordinary in Dutch. And for 2 decades now I am spending my outside office hours as a rock climber.

My vision: "You are the best in, being you. Your highest good and talent will fully flourish in an extraordinary life."

Being a Possibilizer. What really matters is what is, and not what should have been. So if you face a problem or barrier, transform it, flip it. Flip thinking is distinguishing the problem from facts. A powerful tool for flip thinking is Possibilizing. A Possibilizer is thinking and acting in possibilities, in every situation..

How to read. Often I write about a distinction. And a distinction is a tool, an interpretation or story that has been found to be empowering. Distinctions are not "truths." Once in a while I’ve been misunderstood and even criticized for presenting a distinction, because people were seeing them as truth, as if they were a "teaching".

No, it's a tool, it is a way of looking at life that creates an effect, and the effect is not despair, at all. It's the opposite, generally. All the 'meaning' that we have created covers over the pure joy of being, of existence, of what we might have had if we didn't have all this overlay of language and such incredible seriousness.

Related to this is 'the human being is a meaning-making machine.' That's what we do, we create meaning, i.e., explanations and purpose and reactions. When we don't know that we are doing this, it runs us, but when we realize that this is what we do - and have done since we were children - we become able to harness the beast, to ride it instead of being controlled by it.

All that we are, arises with our thoughts. With our thoughts we make the world. We are what we think.

The goal. So my second intention here is to empower you in your breakthroughs. Make the distinction and get rid of the stuff that is not serving you. And if it is too tough, ask for coaching ;-)

Everything I do here is self-published and created by me. If you like what I do, you can support me directly by making a donation. And finally, I like keeping transparency between myself and my readership, I interact with my readers every day, so feel free to get in touch with me.

Amsterdam, The Netherlands.



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Ps. As a child I was diagnosed with dyslexia, therefore I like to read and write. And my mother tongue is Dutch.